Tesla Malaysia has posted record-breaking sales figures for May 2025, delivering 1,075 vehicles and capturing a significant 1.4% share of the national automotive market. More notably, Tesla secured an impressive 25.9% share of Malaysia’s battery electric vehicle (BEV) segment, reaffirming its rising influence in the local EV landscape.
The surge was led by the Tesla Model Y, which skyrocketed from just 18 units sold in April to 985 units in May, making it one of the most in-demand EVs in the country. This spike also propelled Tesla to the position of eighth best-selling automotive brand overall in Malaysia for the month—an extraordinary feat for a fully electric automaker operating in a predominantly internal combustion engine (ICE) market.
Analysts attribute Tesla’s strong May performance to a combination of factors, including:
- Aggressive promotions, including limited-time pricing offers and extended warranty packages.
- An engaging public showcase at a major Kuala Lumpur shopping mall, featuring interactive displays of the Model 3, Model Y, and even the futuristic Tesla Optimus humanoid robots, which drew significant public attention and social media buzz.
- Growing brand awareness and consumer confidence in Tesla’s charging infrastructure and ownership ecosystem in Malaysia.
Tesla’s success reflects a broader shift in Malaysian car buyers’ preferences, with EVs becoming more mainstream amid rising fuel prices and ongoing government tax exemptions for electric vehicles—set to run through the end of 2025.
With its performance in May, Tesla not only strengthened its foothold in the premium EV segment but also demonstrated its ability to compete with long-established brands across multiple pricing tiers. The brand is expected to continue expanding its presence, with additional service centers and Supercharger stations in the pipeline.
