Jetour, a rising Chinese automotive brand under Chery Holdings, made headlines at the Malaysia Autoshow (MAS) 2025 with the official launch of its second SUV in the country—the All-New Jetour Dashing. Priced from approximately RM120,000, the Dashing enters the hotly contested mid-size SUV segment, where it will face off against local favorites from Proton and Perodua.
The Jetour Dashing boasts a bold, contemporary design that sets it apart from conventional budget SUVs, with sharp lines, a large digital display, and a tech-forward cabin layout. It comes equipped with a suite of Advanced Driver-Assistance Systems (ADAS), including adaptive cruise control, lane-keeping assist, and automatic emergency braking—features often reserved for more premium vehicles.
Positioned as a stylish yet accessible alternative in the RM100K–RM130K price range, the Dashing aims to appeal to young professionals and families seeking a feature-rich SUV without stretching their budget. The brand is also banking on Malaysia’s growing appetite for value-driven imports, especially from China, as consumers become more open to newer marques offering high specifications at competitive prices.
Jetour’s latest offering builds on the momentum of its debut model in Malaysia earlier this year, signaling the brand’s long-term commitment to the market. With local assembly plans and expanded dealer support reportedly in the pipeline, Jetour is looking to carve out a firm position in Malaysia’s increasingly crowded SUV landscape.
The Dashing’s public debut at MAS 2025 drew significant foot traffic and online buzz, indicating strong consumer interest ahead of its official retail rollout.
