Chinese automaker Chery is rapidly solidifying its presence in Malaysia’s electric vehicle (EV) market, with its Omoda E5 emerging as a rising contender in the compact EV segment. While official figures show a dramatic 163.6% jump in sales—from 44 units in April to 116 units in May 2025—industry watchers believe the uptick began in April, as local interest in the model gained momentum.
Launched with a compelling mix of tech-focused features, modern styling, and aggressive pricing, the Omoda E5 appeals to urban drivers looking for an affordable yet premium-feeling EV alternative. Key highlights include a high-efficiency battery pack offering over 400 km of range, a full digital cockpit, ADAS (Advanced Driver Assistance Systems), and wireless connectivity—all priced well below rival offerings in its class.
Chery’s strategic timing and value-driven proposition appear to be resonating with Malaysian consumers, particularly younger buyers and tech-savvy urban commuters. The strong April-to-May growth also signals growing consumer confidence in Chinese EV brands, which are steadily making inroads into a space once dominated by Japanese and European marques.
The momentum sets the stage for Chery’s next move: the highly anticipated debut of its new EV sub-brand, iCAUR, at the upcoming Malaysia Auto Show (MAS) 2025. Designed to compete directly with established players in the compact SUV and crossover EV space, iCAUR is expected to bring an even bolder design language and next-gen connectivity features.
As Malaysia ramps up EV infrastructure and incentives, Chery’s growing foothold illustrates how Chinese automakers are increasingly shaping the landscape—by offering high-spec vehicles that hit the sweet spot between price and innovation.
